AAAE Airport Social Media Summit

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Agenda

This agenda is a work in progress, subject to improve at any time. Check back periodically for updates. Questions? Contact Sean Broderick via email or Twitter.

Please note that Wi-Fi will be provided, courtesy of AirGate Solutions-so bring your devices! Follow the event on Twitter via #CAKSoMe!

Sunday, October 23

 

5-7 p.m.

Registration

6-7 p.m.

Welcome Reception

Monday, October 24

 

7:30-8:30 a.m. 

Registration/Continental Breakfast

8:30-8:45 a.m. 

Welcome /Opening Remarks

Speakers:

Rick McQueen
President and CEO
Akron-Canton Airport

Sean Broderick (@AAAESean)
External Communications
AAAE

8:45-9:30 a.m. 

General Session I: The State of Social Media (Keynote)

Moderator:
Kristie Van Auken (@CAKristie)
Senior VP and Chief Marketing & Communications Officer
Akron-Canton Airport 

Speaker:
Paul Roetzer (@paulroetzer)
Founder & President
PR 20/20
What is the future of Facebook and how will the timeline affect your airport page? What is the future of Twitter? Should you use a Google Plus business page for your airport? Paul will talk about the most current state of the top social media outlets and where it's going. He'll also share some leading-edge SoMe case studies and tactics.

9:30-10:30 a.m

General Session II: Collaborating With Your Partners
Airports, airlines, and concessionaires have the same customers: the passenger. Learn how to work with all stakeholders so that social media efforts make the passenger experience more pleasant.

Moderator:

Kim Childs
Government Affairs/Media Relations Cincinnati/Northern Kentucky International Airport

Speakers:
Matthew Brelis
Director, Media Relations
Massachusetts Port Authority

Morgan Johnston
Manager, Corporate Communication
JetBlue Airways

10:30-11 a.m. 

Coffee Break, sponsored by

Cincinnati/Northern Kentucky International Airport

11 a.m. - 12 noon 

General Session III: Using Mobile/location-based Services
Foursquare. Gowalla. Google Places. Facebook check-ins. If you're already maximizing them for your organization's benefit, then feel free to skip this session.
Speaker:

Sage Lewis (@sagerock)
Founder
Sage Lewis Training

12-1 p.m.  

Lunch, sponsored by Traveline Travel Services

1-2:30 p.m.  

Concurrent Interactive Workshops

Room 1: Content creation & strategy
Collaborate with attendees and workshop leaders and learn how to create engaging content for different social media platforms. Come ready with your existing or (better yet) planned campaigns, and the groups will work on them with you.

Facilitators:

Carrie Anne Kandes
Vice president of public relations and management supervisor
Marcus Thomas

Stephanie Gehman (airport_girl
Manager, Marketing & Customer Service Harrisburg International Airport

Ryan Hollingsworth
Communications Coordinator
Akron-Canton Airport

Room 2: Engaging with your audiences
Social media is not a collection of channels through which you broadcast your messages. Nope--it's an ongoing conversation among your customers, potential customers, partners and (if you're in the game) you! In this workshop, you'll focus on engaging and interacting with your audiences, including addressing compliments and complaints!

Facilitators:
Kristie Van Auken (@CAKristie)
Senior VP and Chief Marketing & Communications Officer
Akron-Canton Airport

Elizabeth Cecconi (@ViewFromSBN)
Director of Marketing & Development
South Bend Regional Airport


Sean Broderick (@AAAESean)
External Communications
AAAE

2:30-3 p.m.  

Refreshment Break

3-4 p.m.  

General Session IV: Measuring Social Media ROE (Return on Engagement)
Likes, followers and snappy comments are stellar. Measuring and understanding their value to your business is even better.

Speaker:
Brad Kleinman (@BradKleinman)
Digital Strategy Planner
[wire] stone 

4-5:30 p.m.  

Repeat Concurrent Workshops

5:30 p.m. 

Adjourn

6-8 p.m. 

Evening Reception & Spooktacular CAK Tweetup! presented by Akron/Canton Airport

Tuesday, October 25

 

8-8:45 a.m. 

Registration/Continental Breakfast

8:45-10:15 a.m.  

General Session V: SM Legal - All About The Hot Water
Got legal questions about social media? Interested in how it can work for you during a crisis? We've got answers. We'll also cover how to handle the all-but-inevitable screw-up.

Moderator:
Jackie Mayo
Communications Manager
Cleveland Hopkins International Airport


Speakers:
R. Brian Belcher (@CRWBrian)
Director of Marketing and Air Service Development
Yeager Airport

Joe Feltes
Partner in Charge, Canton Office
Buckingham, Doolittle & Burroughs, LLP

Barbara Paynter, APR
Partner
Hennes Paynter Communications

10:15-10:45 a.m. 

Coffee Break

10:45-12 noon 

General Session IV: Integration! 
Social media is great and cool and full of potential, right? Sure. As long as it's integrated with your broader broader marketing & communications plans.

Speakers:
Robert Cook
Managing Director
AirGate Solutions

Sarah McDaniel-Langhorst
Manager, Communications & New Media Public Affairs Department 
DFW International Airport

Kristie Van Auken (@CAKristie)
Senior VP and Chief Marketing & Communications Officer
Akron-Canton Airport 

12 noon 

Adjourn