Sunday, October 23
Monday, October 24
|Welcome /Opening Remarks |
Sean Broderick (@AAAESean)
|General Session I: The State of Social Media (Keynote) |
|General Session II: Collaborating With Your Partners |
Airports, airlines, and concessionaires have the same customers: the passenger. Learn how to work with all stakeholders so that social media efforts make the passenger experience more pleasant.
Director, Media Relations
Massachusetts Port Authority
Manager, Corporate Communication
|Coffee Break, sponsored by |
Cincinnati/Northern Kentucky International Airport
11 a.m. - 12 noon
|General Session III: Using Mobile/location-based Services |
Foursquare. Gowalla. Google Places. Facebook check-ins. If you're already maximizing them for your organization's benefit, then feel free to skip this session.
|Lunch, sponsored by Traveline Travel Services|
|Concurrent Interactive Workshops |
Room 1: Content creation & strategy
Collaborate with attendees and workshop leaders and learn how to create engaging content for different social media platforms. Come ready with your existing or (better yet) planned campaigns, and the groups will work on them with you.
Carrie Anne Kandes
Director of Marketing & Development
South Bend Regional Airport
|General Session IV: Measuring Social Media ROE (Return on Engagement) |
Likes, followers and snappy comments are stellar. Measuring and understanding their value to your business is even better.
Brad Kleinman (@BradKleinman)
Digital Strategy Planner
|Repeat Concurrent Workshops |
Evening Reception & Spooktacular CAK Tweetup! presented by Akron/Canton Airport
Tuesday, October 25
|General Session V: SM Legal - All About The Hot Water |
Got legal questions about social media? Interested in how it can work for you during a crisis? We've got answers. We'll also cover how to handle the all-but-inevitable screw-up.
R. Brian Belcher (@CRWBrian)
Director of Marketing and Air Service Development
Barbara Paynter, APR
|General Session IV: Integration! |
Social media is great and cool and full of potential, right? Sure. As long as it's integrated with your broader broader marketing & communications plans.
Manager, Communications & New Media Public Affairs Department
DFW International Airport