AAAE Airport Social Media Summit

Agenda

This agenda is a work in progress, subject to improve at any time. Check back periodically for updates. Questions? Contact Sean Broderick via email or Twitter.

Please note that Wi-Fi will be provided, courtesy of AirGate Solutions-so bring your devices! Follow the event on Twitter via #CAKSoMe!

Sunday, October 23
5-7 p.m.	Registration
6-7 p.m.	Welcome Reception
Monday, October 24
7:30-8:30 a.m.	Registration/Continental Breakfast
8:30-8:45 a.m.	Welcome /Opening Remarks Speakers: Rick McQueen President and CEO Akron-Canton Airport Sean Broderick (@AAAESean) External Communications AAAE
8:45-9:30 a.m.	General Session I: The State of Social Media (Keynote) Moderator: Kristie Van Auken (@CAKristie) Senior VP and Chief Marketing & Communications Officer Akron-Canton Airport Speaker: Paul Roetzer (@paulroetzer) Founder & President PR 20/20 What is the future of Facebook and how will the timeline affect your airport page? What is the future of Twitter? Should you use a Google Plus business page for your airport? Paul will talk about the most current state of the top social media outlets and where it's going. He'll also share some leading-edge SoMe case studies and tactics.
9:30-10:30 a.m.	General Session II: Collaborating With Your Partners Airports, airlines, and concessionaires have the same customers: the passenger. Learn how to work with all stakeholders so that social media efforts make the passenger experience more pleasant. Moderator: Kim Childs Government Affairs/Media Relations Cincinnati/Northern Kentucky International Airport Speakers: Matthew Brelis Director, Media Relations Massachusetts Port Authority Morgan Johnston Manager, Corporate Communication JetBlue Airways
10:30-11 a.m.	Coffee Break, sponsored by Cincinnati/Northern Kentucky International Airport
11 a.m. - 12 noon	General Session III: Using Mobile/location-based Services Foursquare. Gowalla. Google Places. Facebook check-ins. If you're already maximizing them for your organization's benefit, then feel free to skip this session. Speaker: Sage Lewis (@sagerock) Founder Sage Lewis Training
12-1 p.m.	Lunch, sponsored by Traveline Travel Services
1-2:30 p.m.	Concurrent Interactive Workshops Room 1: Content creation & strategy Collaborate with attendees and workshop leaders and learn how to create engaging content for different social media platforms. Come ready with your existing or (better yet) planned campaigns, and the groups will work on them with you. Facilitators: Carrie Anne Kandes Vice president of public relations and management supervisor Marcus Thomas Stephanie Gehman (airport_girl) Manager, Marketing & Customer Service Harrisburg International Airport Ryan Hollingsworth Communications Coordinator Akron-Canton Airport Room 2: Engaging with your audiences Social media is not a collection of channels through which you broadcast your messages. Nope--it's an ongoing conversation among your customers, potential customers, partners and (if you're in the game) you! In this workshop, you'll focus on engaging and interacting with your audiences, including addressing compliments and complaints! Facilitators: Kristie Van Auken (@CAKristie) Senior VP and Chief Marketing & Communications Officer Akron-Canton Airport Elizabeth Cecconi (@ViewFromSBN) Director of Marketing & Development South Bend Regional Airport Sean Broderick (@AAAESean) External Communications AAAE
2:30-3 p.m.	Refreshment Break
3-4 p.m.	General Session IV: Measuring Social Media ROE (Return on Engagement) Likes, followers and snappy comments are stellar. Measuring and understanding their value to your business is even better. Speaker: Brad Kleinman (@BradKleinman) Digital Strategy Planner [wire] stone
4-5:30 p.m.	Repeat Concurrent Workshops
5:30 p.m.	Adjourn
6-8 p.m.	Evening Reception & Spooktacular CAK Tweetup! presented by Akron/Canton Airport
Tuesday, October 25
8-8:45 a.m.	Registration/Continental Breakfast
8:45-10:15 a.m.	General Session V: SM Legal - All About The Hot Water Got legal questions about social media? Interested in how it can work for you during a crisis? We've got answers. We'll also cover how to handle the all-but-inevitable screw-up. Moderator: Jackie Mayo Communications Manager Cleveland Hopkins International Airport Speakers: R. Brian Belcher (@CRWBrian) Director of Marketing and Air Service Development Yeager Airport Joe Feltes Partner in Charge, Canton Office Buckingham, Doolittle & Burroughs, LLP Barbara Paynter, APR Partner Hennes Paynter Communications
10:15-10:45 a.m.	Coffee Break
10:45-12 noon	General Session IV: Integration! Social media is great and cool and full of potential, right? Sure. As long as it's integrated with your broader broader marketing & communications plans. Speakers: Robert Cook Managing Director AirGate Solutions Sarah McDaniel-Langhorst Manager, Communications & New Media Public Affairs Department DFW International Airport Kristie Van Auken (@CAKristie) Senior VP and Chief Marketing & Communications Officer Akron-Canton Airport
12 noon	Adjourn

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Agenda